Quand Woods félicite Federer - TENNIS - Eurosport
Tennis ou Golf le combat des légendes.Respect to Roger.
http://www.eurosport.fr/tennis/woods-felicite-federer_sto1994100/flashnews.shtml
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Jul 5
Respect to Roger.
http://www.eurosport.fr/tennis/woods-felicite-federer_sto1994100/flashnews.shtml
Respect to Roger.
http://www.eurosport.fr/tennis/woods-felicite-federer_sto1994100/flashnews.shtml
Jun 25
Furniture store Habitat bad use of Tweeter
Habitat sorry for Iran Tweeting | |
Furniture store Habitat has apologised for causing offence after accusations it exploited unrest in Iran to drive online Twitter users to its products. Keywords - called hashtags - such as 'Iran' and 'Mousavi' were added to its messages so people searching for those subjects would see the firm's adverts. Users of the networking site reacted angrily and the posts were removed. The retailer has said the use of the hashtags were "not authorised", but declined to say who was responsible. Contributors to Twitter posted messages claiming Habitat should be "ashamed" and saying it was "piggy-backing" on the political situation in Iran. One of the controversial messages - called tweets - which appeared before being removed by Habitat, read: HabitatUK: #MOUSAVI Join the database for free to win a £1,000 gift card. In a statement Habitat said it had "never sought to abuse Twitter". One online communication expert told the BBC it was hard to imagine how such a "serious misjudgement" could have happened. Twitter is a social networking tool that has been used widely by people inside and outside Iran to share information and eyewitness accounts, link to news reports and co-ordinate protests disputing the recent election result. Users following conversations about what was happening in Iran searched for key words and in some cases were directed to adverts for Habitat. Habitat added: "We would like to make a very sincere apology to any users who were offended by last week's activity on Twitter. "The top ten trending topics were pasted into hashtags without checking with us and apparently without verifying what all of the tags referred to. "This was absolutely not authorised by Habitat. We were shocked when we discovered what happened and are very sorry for the offence that has been caused." The business said it was "totally against" its communications strategy, that it had removed the content and would ensure it did not happen again. When asked whether an outside firm had been responsible for the strategy their spokesman declined to give details. Alex Burmaster, communications director at research firm Nielsen Online, said while some companies had succeeded in the art of advertising within social networking sites, Habitat had got it wrong. "What they have done is extraordinary, that they would even risk something like that. "This could not have led to anything other than a consumer backlash. "The bottom line is that it was a serious misjudgement. They have used a political and human situation that many people are concerned about, to market their products and services, and that is not right." He added that marketers had to be particularly careful about the way they used social media - more so than they would be in any other form of media - because consumers were more "in control". "Advertising in social media can be like gatecrashing a party. People who use social media are much less tolerant to have their conversations interrupted by advertisers. "The art is in being able to tap into those conversations without alienating people." | |
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Jun 24
Hadopi : le ministère de la justice se saisit du dossier
http://www.lemonde.fr/technologies/article/2009/06/24/hadopi-le-ministere-de-l-interieur-se-saisit-du-dossier_1211015_651865.htmlComments [0]
Jun 24
Paris lance un fonds d'amorçage pour jeunes entreprises
Bertrand Delanoë a annoncé la création d'un fonds destiné aux jeunes entrepeneurs. Baptisé « Paris Innovation amorçage », ce fonds doté de 2 millions d'euros pour l'année 2009, sera financé par la Ville de Paris et l'établissement public d'aide aux PME OSEO
Au cours de sa visite de l'incubateur d'entreprises de Sciences-Po, Bertrand Delanoë a annoncé lundi la création du fonds, "Paris Innovation amorçage", doté de 2 millions d'euros en 2009. Cette aide, destiné aux jeunes créateurs d'entreprises sera financée à parts égales par la Ville de Paris et l'établissement public d'aide aux PME OSEO à hauteur de 1 million d'euros chacun.
"Pour la première fois, nous allons financer directement des jeunesentrepreneurs. C'est ce petit coup de pouce financier qu'il faut donner au départ", a déclaré le maire PS en présence du directeur de Richard Descoings et du président d'OSEO François Drouin.
Jean-Louis Missika, adjoint (PS) chargé de l'innovation et de la recherche, a précisé qu'il s'agissait d'une subvention et d'une avance remboursables pour financer des start-up, des incubateurs labellisés par la Ville de Paris, et non d'un fonds d'investissement dans le capital. " On voudrait permettre aux jeunes créateurs d'entreprises parisiens de se lancer ", a-t-il expliqué.
La Ville de Paris prévoit également de créer 55.000 m2 d'incubateurs supplémentaires et de pépinières nouveaux durant la mandature pour porter le total à 100.000 m2.
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Jun 24
Why E-Mail Subscribers Unsubscribe
E-mail marketing is one of the more effective and less expensive ways to retain and engage customers. In fact, early this year comScore found that e-mail had a 4.4% sales conversion rate in the US. In a survey by MarketingSherpa and ADTECH, 44% of marketers said that e-mails to house lists had “great ROI.” CMOs told Epsilon researchers that e-mail was the marketing tactic that they would cut last—but that doesn’t mean subscribers don’t cut e-mail newsletters. According to an Epsilon and ROI Research study, 55% of e-mail subscribers in the US and Canada unsubscribe from opt-in e-mails occasionally—and 14% do so frequently. Only 5% said they never unsubscribe. “North Americans are receiving a lot of content, and at the same time they're getting more and more selective about the kinds of e-mails they want to receive,” Kevin Mabley of Epsilon told AdAge. “Companies stuck in a batch-and-blast mentality see e-mail as a cost-effective medium, so they may abuse that privilege and end up turning off the consumer with too many or the wrong messages.” Most Internet users unsubscribed due to irrelevant content. “Instead of just throwing out a bunch of stuff that customers may or may not be interested in,” said Marcia Wilson, CEO of Daffy’s, “we target and focus on their particular likes and interests.”
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Jun 19
A teenage girl was electrocuted after dropping her laptop into the bath as she twittered in the tub.
Police said they believed Maria Barbu, 17, had tried to plug in her laptop with wet hands after the battery died during a long session on social networking site Twitter as she took a soak at her home in Brasov, central Romania.
Twitter bath death
Don't tweet while bathing !A teenage girl was electrocuted after dropping her laptop into the bath as she twittered in the tub.
Police said they believed Maria Barbu, 17, had tried to plug in her laptop with wet hands after the battery died during a long session on social networking site Twitter as she took a soak at her home in Brasov, central Romania.
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Jun 18
Women injured by Nintendo Wii and home gyms
Women injured by Nintendo Wii and home gyms
Women exercising indoors have caused up to £1.3 billion in accidental damage in the last year, as they increasingly give up gym memberships and use games consoles such as the Nintendo Wii.
By Harry Wallop, Consumer Affairs Editor
Published: 7:00AM BST 18 Jun 2009
Published: 7:00AM BST 18 Jun 2009
An estimated 13 million women now exercise at home Photo: CLARA MOLDEN
The popularity of basic home gyms, exercise videos and the hugely successful Wii Fit game has caused the cost of damage to the home caused while exercising to increase six-fold in the last 12 months.
An estimated 13 million women now exercise at home, either in front of a television or computer monitor, or using basic weights and home gym equipment, according to a research by an insurance company.
Last year researchers at Leeds Teaching Hospital identified an injury they called "Wii knee". Osteopaths have also reported they saw an increase in back patients after Christmas, blaming the trend on fathers trying to keep up with their children on the machines.
The poll suggested that cheaper, and possibly more entertaining, alternatives to the gym were proving popular with exercise fans, with the most popular being walking (63 per cent), swimming (34 per cent), Wii or Wii Fit (22 per cent) and cycling (17 per cent), compared to 17 per cent who go the gym.
Jacky Brown, a spokesman for the insurance company, said: "Our research shows that more and more women are shying away from the gym and are increasingly keen to exercise at home to save time and money. "In-home computer consoles such as the Wii Fit can be a great fun way to get the heart beating without having to fork out a pricey annual membership."
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